Step 1. Adding a Traffic Source

Traffic Sources in RedTrack

 

We suggest to start the setup with adding a traffic source.

 

Source is the traffic origin from which advertisement is bought. When you create a source, you can specify subs - special parameters that help transfer specific data for analysis. For example, you can add an {{age}} sub that transfers the clicker’s age value to subID. Some of the other common subs specify GEO, location, device and cell phone provider. Subs can vary depending on which traffic source you are using.

 

We recommend you to make the most out of your subs. With this setting you will be able to analyze among which target groups the offer is most popular and disconnect other groups from this offer, maximizing your profit with minimal investments.

 

In RedTrack, you can use a pre-set catalog of Sources or add your own Traffic Sources. 

 

 

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How to add a pre-set Traffic Source

 

To add a new Source from a pre-set, go to the Sources tab and click New button. Choose a necessary Source from the Catalog and click Add. The information about the Source will be already filled in. In case the Postback URL or some of the subs are missing, you can add them manually.

 

Please mind that some of the Sources include the parameters that should be modified at the moment of their inclusion based on specific campaign (e.g. goal for Exoclick or ap_key for Go2Mobi).

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Adding a custom Traffic Source

 

If the necessary Source is missing from the list, you can add it manually. To do that, click the Add new button. Fill in the Source's details: Name, Postback URL and the list of available sub-ids. Save the changes. This information can be obtained from your Traffic Source website or support team.

 

Feel free to contact us if you want a specific source to be added as pre-set. We will assist you by writing a step-by-step integration manual.

 

From the Sources list you can either edit or delete selected Source. You can also Export the list of your Traffic sources.

 

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Configuring Postback URL for Traffic Source

 

 

If you want to postback your conversions to your Traffic Source automatically, you will need to setup Postback URL in Campaign section. We always recommend using the postback URL option as opposed to the img or script pixel option as it's safer and far more accurate.

The Postback URL needs to be obtained from your Traffic Source and needs to contain RedTrack clickID macro {ref_id}.

 

If you're using a pre-set Traffic Source,  Postback URL will be auto-populated from a template when you click the Add button.

 

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For Postback links for custom Traffic Sources, please contact your account manager or take a look at Help files and insert the Postback URL manually. 

   

 

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Traffic Source statistics

 

You can sort your Traffic Sources by date and campaign. Statistics allow you to track the performance of each source.

 

 

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  • Campaigns - the amount of Campaigns from each Traffic Source
  • Impressions -  the number of impressions that came from each Traffic Source
  • Clicks - the number of clicks generated by each particular Source
  • Conversions - the number of conversions that occured for each Traffic Source
  • CR - the number of conversions that occured for each Source
  • CPA - cost per action (acquisition) - a fee for a certain action (form submission, registration, download, etc.
  • EPC - earning per click - the amount received for a click bought from a traffic source. EPC can be calculated as Revenue divided by Clicks
  • CPC - cost per click - net cost of a click bought within a traffic source. Calculated as Cost divided by Clicks
  • Revenue - the amount received for the payment of conversions within all Campaigns from each particular Traffic Source. Revenue can be found by multiplying campaign’s conversions and payout
  • Cost - the cost of all clicks from each particular Source
  • Profit - net income of all Campaigns from each Traffic Source. Profit is a difference between the campaign’s Revenue and campaign’s Cost
  • ROI - return of investment - profitability level of all clicks from a Traffic Source. ROI can be calculated by the following pattern: Profit/Cost *100%

 

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Traffic Source cost models 

 

Upon creating a Campaign, you are able to choose the cost model used by your Traffic Source to enable the most accurate tracking.

Currently, RedTrack supports the following cost models:

  • CPC - cost per click - net cost of a click bought within a traffic source. Calculated as Cost divided by Clicks.
  • CPA - cost per action (acquisition) - a fee for a certain action (form submission, registration, download, etc).
  • RevShare - revenue share - a set % of commission fee paid upon conversion.

 

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For Offer Payout value to be tracked correctly, make sure that RevShare value in Postback isn't set to "0".

 

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Tracking own website traffic

 

If you wish to track your own website's performance, add it as Traffic Source and the products you're promoting as Offers. 

 

Please complete these steps to receive performance report in RedTrack:

 

  1. Open the Traffic Sources tab and add your own website as a traffic source.
  2. Add the offers you’re promoting in the Offers tab. You may also add Landers.
  3. Create New Campaign with your web-site as a traffic source and the offers you promote listed as Offers.

 

If you wish to run A/B test on your offers, it can be done right from the Campaign creation tab. You can also do the same with Landing pages or combination of Offers and Landing pages.

 

 

Upon creating a Campaign you will receive a tracking link called Campaign URL. Place it on you web-site directly or through built-in redirector. Now, you will get the data on all the clicks in the Campaign report.

 

You can create several Campaigns / tracking URL is you want to track different placements across your web-properties.

 

 

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Tracking organic traffic

 

Being a feature-rich tracking solution, RedTrack allows you to track organic traffic alongside the paid traffic. 

This means that, even if there was no initial redirect, such traffic is still recognized by our system and can be monitored as part of a Campaign report. 

Now, let us present several ways to execute organic traffic tracking within the RedTrack interface:

 

Option 1: Organic Traffic Campaign

 

This solution is perfect for those who uses several traffic sources for each Lander. Organic traffic stands out in this scenario and you may want a separate Campaign to keep track of your statistics. 

Here's how you set up an Organic Tracking Campaign:

Since you do not know what source your visitors may come from, your own website serves as the Traffic Source.

  1. Open the Traffic Sources tab and add your own website as a traffic source.
  2. Add the offers you’re promoting in the Offers tab. You may also add Landers.
  3. Create New Campaign with your web-site as a traffic source and the offers you promote listed as Offers.
  4. Click Save and copy the LP Pixel associated with this Campaign. 
  5. Paste the LP Pixel on your website.

With this setup, your Organic traffic statistics will be accumulated within a specific Campaign. 

 

Option 2: Tracking Organic Traffic as Part of a Regular Campaign

 

If you're using a limited number of Traffic sources, it might be convenient to track Organic traffic within an existing Campaign. 

In order to make it happen, complete the following steps:

  1. Open Campaign creation/edit window.
  2. Copy LP Pixel that is populated upon saving a Campaign.
  3. Edit the LP Pixel so that one of the subid parameters is appointed to track organic traffic. eg. <img src="http://rdtrck2.com/5af182632c822c0001186242?sub1=[campaign]&sub2=[zone]&sub3=[udid]&sub4=[advertiser]&sub5=[organic]&sub6=[ban]&sub7=[country]&sub8=[packcpm]&sub9=[org]&ref_id=[clickid]?format=img" height="1" width="1" />
  4. Insert the LP Pixel on your website.
  5. Open Campaigns tab, select your Campaign from the list and click Report. Group your statistics by subid (in our example, choose sub5). 

This way you will see full report on your organic traffic. 

 

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Proceed to Step 2

 

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