What qualifies as an “event”?

Simply put, events are specific user statistics recorded for an active RedTrack campaign.
This can be an impression, visit, click or conversion.

Note: Impressions can be recorded but are not currently included within billed events.

  • A visit is registered when a user arrives on your landing page or offer.

  • A click is registered when a user clicks on the CTA (call to action) button placed on a landing page, and is then redirected to an offer

  • A conversion is any successful action that is relayed from an offer

Note: If the direct linking option is enabled (i.e. no landing page), when a user clicks on an ad/banner/creative, they are redirected (directly) to the offer. This event is counted as a visit. For example: 100,000 visits, 50,000 clicks and 10,000 conversions = 160,000 events.

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