Events are specific user statistics recorded for an active RedTrack campaign.
This can be an impression, visit, click or conversion.
In RedTrack we care about our clients and thus consider only Clicks (Clicks and LP Clicks) as events.
How do we count Clicks:
A click is registered what a user clicks on your add.
LP Click is registered when a user clicks on the CTA (call to action) button placed on a landing page, and is then redirected to an offer
Note: If the direct linking option is enabled (i.e. no landing page), when a user clicks on an ad/banner/creative, they are redirected (directly) to the offer. This event is counted as a click.