S2S Tracking via Postback URL

If you want to track your conversions automatically you will need to setup Postback URL on your affiliate networks. We always recommend using the postback URL option as opposed to the img or script pixel option as it's safer and far more accurate.

Upon adding a new Affiliate Network you'll find postback URL section that consists of two lines: Postback URL template and Final Postback URL.




Make sure to add actual clickID parameters to the Postback URL. The necessary macro needs to be be obtained from your Affiliate Network as they may vary for each particular Network.


If your Affiliate Network supports additional tracking parameters, you can add them in the subID field:




Your Postback URL will be edited automatically and appear in the Final Postback URL section:



Duplicate Postback

You can choose what action should be taken upon receiving duplicate Postback (several conversions created by the same clickID). Depending on the option you've chosen, RedTrack will:


  • Create a new conversion: duplicate postback data will be added as a separate conversion
  • Ignore duplicate Postback: no data will be added to your tracking report
  • Edit conversion with new data: the original conversion will be edited with new data
  • Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)




This quick video shows the way conversions are being handled in each particular scenario:




Whitelisted IP


if you wish to only record conversions that came from a certain IP, or IP range, you can enable Whitelisted IPS. The conversions that aren't included in the IP range will not be accounted towards your event limit.




Once you've generated postback URL, you can add it to your affiliate network either as global Postback, or on individual offer level if you plan to use different macros for different offers.

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