If you want to track your conversions automatically (Affiliate Network will fire your conversions on their side) you will need to setup Postback URL on your affiliate networks.
We always recommend using the S2S postback URL option as opposed to the image pixel option as it's safer and far more accurate.
For the pre-set Networks the templates are already filled in and only need to be added to your Affiliate Network. For custom networks, it needs to be generated from the default template.
Upon adding a new Affiliate Network you'll find postback URL section that consists of two lines: Postback URL template and Conversion Postback URL.
Postback URL template looks as follows:
Actual Click ID parameters need to be added to the Postback URL. The necessary macro should be obtained from the Affiliate Network as they may vary for each particular Network.
Once the postback URL is generated, it should be added to the Affiliate Network either as global Postback or on individual offer level (we always suggest using a global one).
All conversion tracking options are available on this page, simply turn the necessary toggle on:
More information can be found here: Postback options
Additional tracking parameters
But keep in mind that only some Networks support additional parameters so this is to be clarified with your Account Manager.
In case of several conversions created by the same clickID, it is possible to decide what action will be performed to that duplicated postback. RedTrack suggests the following options:
- Create a new conversion: duplicate postback data will be added as a separate conversion
- Ignore duplicate Postback: no data will be added to the tracking report
- Edit conversion with new data: the original conversion will be edited with new data.
- Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)
This quick video shows the way conversions are being handled in each particular scenario: