MGID

MGID, Inc. is a global pioneer in native advertising that provides tailored solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers on one integrated platform. It's the place where all participants of the native advertising ecosystem meet, greet and find solutions for their very specific needs.

Check out the steps of setting up conversion tracking between RedTrack and MGID.

 

Step 1. Adding MGID as a Source in RedTrack

Start with adding MGID to the list of your Sources. Navigate the Sources Tab and click a New button. Choose MGID from the catalogue and press Add. The Postback URL, as well as all the available macros, are already included.

 

 

Step 2. Setting up a Campaign with RedTrack with MGID as a Source

Now you are ready to set up a new Campaign. Navigate the Campaigns tab, click the New button and specify the Campaign’s details. Do not forget to choose MGID as a Source for the Campaign. Once you have entered all the details, copy the Campaign Click URL form the correspondent field:

To pass the conversions to MGID, Campaign URL contains the {ref_id} macro: http://rdtrck2.com/5a7983bce1ee422aa0e80352?ref_id={click_id}.

Step 3. Setting Up Tracking in MGID

1. To set up conversion tracking in MGID first, you need to start a new Campaign. Follow the path Advertisers > Add Campaign on MGID Dashboard.

2. Choose the parameters in General and Targeting blocks and save the changes. After that, you will see the tracking options appeared.

3. Navigate the Tracking Tags tab and make sure the slider is on. Tick the Add custom tracking tag. Make sure to put click_id={click_id} here. 

4. You already have a postback URL available in your RedTrack Traffic Source settings. The only thing you will need to adjust is the event name.

To obtain a Postback URL for MGID, go further to the Conversions Sensors tab and choose the existing template for RedTrack:

After that, you will have several postback events available. You may want to remove some:

5. Copy the event name you need to use and put it to your RedTrack MGID postback settings:

Important note: since RedTrack already has MGID postback available in the pre-set template, you will only need to adjust your MGID set-up and change the event parameter. 

6. After you save the settings on MGID side, it will automatically suggest you create teasers for your new campaign:

7. Put the Click URL you have copied in Step 2 here:

Step 4. Setting up a Postback URL in RedTrack

To properly track conversions in RedTrack, set up the Postback URL during your MGID Campaign creation. Navigate the Postback settings tab in the Campaign Edit mode and press Add. The field will be automatically populated with the URL:

Make sure it contains the correct MGID event name you have added in Step 3 (point 5). 

You can re-add the postback URL - it will update automatically based on the data available in your current Traffic Source settings.