MGID Integration

MGID, Inc. is a global pioneer in native advertising that provides tailored solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers on one integrated platform. It's the place where all participants of the native advertising ecosystem meet, greet and find solutions for their very specific needs.

Check out the steps of setting up conversion tracking between RedTrack and MGID.

Step 1. Adding MGID as a Source in RedTrack

Start with adding MGID to the list of your Sources. Navigate the Sources Tab and click a New button. Choose MGID from the catalogue and press Add. The Postback URL, as well as all the available macros, are already included.

 

 

Step 2. Setting up a Campaign with RedTrack with MGID as a Source

Now you are ready to set up a new Campaign. Navigate the Campaigns tab, click the New button and specify the Campaign’s details. Do not forget to choose MGID as a Source for the Campaign. Once you have entered all the details, copy the Campaign Click URL form the correspondent field:

To pass the conversions to MGID, Campaign URL contains the {ref_id} macros: http://rdtrck2.com/5a7983bce1ee422aa0e80352?ref_id={click_id}.

Step 3. Setting Up Tracking in MGID

To set up conversion tracking in MGID first, you need to start a new Campaign. Follow the path Advertisers > Add Campaign on MGID Dashboard.

Navigate the Tracking Tags tab and make sure the slider is on. Tick the Add custom tracking tag. By default, it’s {click_id} - you may leave it as is.

To obtain a Postback URL for MGID, go further to the Conversions Sensors tab. There you need to specify the event type. Let’s say, you want to track conversions for Registrations. So here is an example of the form for this case:

The postback URL for this event type might look like this: http://a.mgid.com/postback?c={ref_id}&e=Registration&r={offer_payout}. Revenue is optional and can be omitted.

We advise you to provide the event name with the unique MGID lead_id, that will allow them to track the postback hash in case of an outage.

With the lead_id included, the URL might look like this:

http://a.mgid.com/postback?c={ref_id}&e=lead355642&r={offer_payout}. 

 

You can reach out to your MGID manager if you need help.

Important note: since RedTrack already has MGID postback available in the pre-set template, you will only need to adjust your MGID set-up and change the event parameter. 

Step 4. Setting Up Postback URL in RedTrack

To properly track conversions in RedTrack, set up the Postback URL. Navigate the Postback settings tab in the Campaign Edit mode and press Add. The field will be automatically populated with the URL, but do not forget to replace the event type in the URL.