Adcash Integration



Adcash is a real-time advertising trading platform that centres around a high-performance self-service DSP with both direct and programmatic supply. Adcash is one of the independent leaders of the online advertising industry with more than ten years of experience in the business. Adcash provides unique data-driven technological solutions that enable superior targeting, fast and tailor-made ad serving and real-time optimisation.

Let’s have a look at how to pass Adcash conversions to RedTrack.

Please keep in mind, that you need to have active accounts in both systems. Before proceeding, we also advise you to configure your offer postback from Affiliate Network / Advertiser to RedTrack.


Step 1. Adding Adcash as a Traffic Source in RedTrack

To add Adcash to RedTrack open the Sources tab and click New. Choose Adcash from the catalog and press Add. Adcash postback URL and all the available macros will be already added to the Source.



Step 2. Creating a tracking code in Adcash

Let’s start with creating a tracking event. Navigate the Conversion Tracking tab and click Create Pixel.

Fill in the form:

  • Enter the name of the event
  • Choose the Tracking method (S2S)
  • Choose the Event Type from the dropdown menu
  • Choose the necessary protocol (HTTP or HTTPS) and tick the additional parameters if necessary.


As soon as the event is saved, you can copy the Postback URL from the box on the right.

Step 3. Starting a Campaign in RedTrack

Now you can add a new Campaign with Adcash as a Source. Fill in the Campaign’s details and copy the Campaign URL from the corresponding field:



By default, all Adcash macros are added to the URL, so you can manually remove those parameters, that are not needed for the current Campaign. The only macros you need to leave in order to properly pass the conversions is the ref_id, e.g.[campaign]&sub2=[zone]&sub3=[udid]&sub4=[advertiser]&sub5=[timestamp]&sub6=[ban]&sub7=[country]&sub8=[packcpm]&sub9=[org]&ref_id=[clickid]


Step 4. Launching a new Adcash Campaign

With the Campaign link in place, you are ready to launch a new Campaign in Adcash. Navigate Campaign - Create a Campaign:

Enter the name of the Campaign and paste the Campaign URL from the previous step into the Product URL field. Complete the remaining steps and save the Campaign.


Step 5. Setting Up RedTrack to pass conversions to Adcash

Finally, to register a conversion on Adcash, you need to set up Postback within RedTrack. Navigate the Postback settings tab in the Campaign settings. The Postback URL will already be populated.

Please mind that you need to replace the {payout_type} and the {advertiser_id} with the actual values.


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