Exoclick Integration


Exoclick is an online advertising company, which provides online advertising services to both advertisers and publishers all over the world via web, mobile, tablet and smart TV. ExoClick's customers include advertisers, advertising agencies, traffic distribution partners and publishers. Exoclick provides two channels for advertisers and publishers: An Ad Exchange and an Ad Network.

Let’s have a look how to track Exoclick’s conversions with RedTrack. Please keep in mind, that you need to have active accounts in both systems.


Step 1. Setting Up Conversion Tracking in Exoclick

The first step is to create a Tracking ID code in Exoclick. To do that, please navigate the Admin panel in your Exoclick account. Follow the path Advertisers - Campaigns - Conversion Tracking - Add a new goal.




Type in the name of the goal (e.g. RedTrack) and save the changes. To obtain the tracking code, press the Tag. Find the line data-goal in the appeared box and copy-paste only the goal id.




Step 2. Adding Exoclick as a Source in RedTrack

The next step is to add Exoclick as a Traffic Source in RedTrack. Go to the Sources Tab of your RedTrack account and click New. Since Exoclick is already included to the RedTrack Sources database, just choose it from the suggested Presets. The data will be filled in automatically. In the postback URL replace the goal with the Tracking ID from the previous step.  



Step 3. Setting Up Campaign in RedTrack

Now you can proceed to launching a Campaign on RedTrack. Once you have entered all the Campaign’s details, copy the Campaign URL from the corresponding field.



Step 4. Modifying tracking URL

Insert the obtained URL to the source and remember that you need {ref_id} macros in order to properly track the clicks and conversions, e.g. http://rdtrck2.com/5a7972dae1ee4206234bdde5?ref_id={conversions_tracking}. 

This link should be entered to into your ExoClick campaign under the tab Advertisers > New Campaign > Marketing Material.



Step 5. Setting up RedTrack to postback conversion to Exoclick

Finally, to pass conversions to Exoclick, you need to set up Postback within RedTrack. Navigate the Postback settings tab in the Campaign settings. The Postback URL will already be populated with the necessary data. You can also manually add your postback URL.



Please make sure postback has correct goal and you have added RedTrack {ref_id} macro!

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