Facebook can target ads to people based on their engagement. Facebook's self-serve ad interface is better than any other advertising platform on the market – you don't have to be a tech wiz to get in there and get things rolling!
Step 1. Add Facebook as a Traffic Source in RedTrack
In RedTrack, go to Traffic Sources > New > type Facebook in the search bar > Add. You'll see a template with all the available macros. You may delete the macros you don’t wish to use:
If you’d like to use dynamic macros such as age and gender, you should replace them manually with actual values for each specific campaign. For example, if your target audience are 21-year-old males, you should add "21" and "man" to the Macro / Token fields:
Once you’re done, click Save.
Step 2. Add a Campaign in RedTrack
In RedTrack, go to Campaigns > New. Fill in the data about your campaign: Campaign name, Source (choose Facebook), Offers, Landing Page (if needed) and other relevant data > Save & Close.
Your campaign URL (Click URL) will be generated automatically and include the macros supported by Facebook. You can copy it from Dashboard or edit the campaign and copy Click URL from there:
Here's an example of a Click URL with all the available macros, including dynamic age (21) and gender (man) values:
Step 3. Create Ad on Facebook
In your Facebook account, open Ads Manager > Create Ad > Create New Campaign or Use existing Campaign > set up campaign parameters.
Next, copy part of the Click URL (the link without macros) to Destination URL field (for some ad types, it is called Website URL) and part of the Click URL with macros - to URL parameters in Advanced options.
In this example, the part highlighted in blue goes to Destination URL field. Part of the link highlighted in green - to URL parameters:
Step 4. Get a tracking Pixel in Facebook
If you’re an experienced Facebook affiliate, you probably already own a Facebook conversion tracking Pixel. If you’re new to Facebook Ads, don’t worry - setting up a tracking pixel is easy. Just go to Ads Manager > Measure & report > Pixels and follow the instructions:
Once you've set-up a tracking Pixel, copy the non-script part of it (marked with red):
Step 5. Add Facebook conversion tracking Pixel to RedTrack
In RedTrack, go to the Campaign you've previously created > Edit > add Pixel postback settings field > copy the tracking pixel (non-script part) there > Save&Close: