Both Facebook and Instagram have the same ad managing interface (Facebook Ad Manager) and this article describes the flow for both platforms.
The most important point of this guide is that redirect URLs are forbidden on Facebook. If such URLs are detected on the account, it will be blocked immediately. Facebook prohibits redirects as they potentially can lead to restricted content (adult, dating, etc.)
For all of your Facebook campaigns, no-redirect tracking must be used instead.
Step 1. Add Facebook as a Traffic Source in RedTrack
In RedTrack, go to Traffic Sources > New > type Facebook in the search bar > Add. You'll see a template with all the available macros. You may delete the macros you don’t wish to use:
If you’d like to use dynamic macros such as age and gender, you should replace them manually with actual values for each specific campaign. For example, if your target audience is 21-year-old males, you should add "21" and "man" to the Macro / Token fields:
Once you’re done, click Save.
Step 2. Add a Campaign in RedTrack
In RedTrack, go to Campaigns > New. Fill in the data about your campaign: Campaign name, Source (choose Facebook), Offers, Landing Page (if needed) and other relevant data > Save & Close.
Since Facebook do not support redirect tracking, you will have to use our direct traffic script for that purpose.
It is generated automatically after you press 'Save & Close':
This script contains all the necessary data: your Campaign ID and tracking parameters.
You need to put the script to your landing page code to enable tracking.
Step 3. Create Ad on Facebook
In your Facebook account, open Ads Manager > Create Ad > Create New Campaign or Use existing Campaign > set up campaign parameters.
Next, copy your LP URL (the link without macros) to Destination URL field (for some ad types, it is called Website URL)
Add additional macros to URL parameters through 'Add parameter' option:
Make sure these parameters match your parameters in RedTrack:
Make sure there are no special symbols that can break the URL (#, %, etc.) in the names of your ads and campaigns - otherwise the data won't be tracked.
Step 4. Get a tracking Pixel in Facebook
If you’re an experienced Facebook affiliate, you probably already own a Facebook conversion tracking Pixel. If you’re new to Facebook Ads, don’t worry - setting up a tracking pixel is easy. Just go to Ads Manager > Measure & report > Pixels and follow the instructions:
Once you've set-up a tracking Pixel, copy the non-script part of it (marked with red):
Step 5. Add Facebook conversion tracking Pixel to RedTrack
In RedTrack, go to the Campaign you've previously created > Edit > add Pixel postback settings field > copy the tracking pixel (non-script part) there > Save&Close:
Important note: If RedTrack will call FB pixel, FB will record the calls but will not attribute them to your campaigns accordingly. If you want to see conversions in your FB account attributed to the FB campaigns, you need to add the pixel to the page that is shown to the user right after the conversion ('Thank you' page). Some networks support it.