Google AdWords Integration

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AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Starting October 30, 2018, parallel tracking is required for all Google Ads accounts.

‘Parallel tracking’ is a term that describes Google’s new way of monitoring clicks. It has come as an alternative to sequential tracking used before.

 

Sequential tracking flow:

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And here’s what parallel tracking looks like:

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Important! With parallel tracking, every URL in the forwarding flow must support the HTTPS protocol. Data tracking will stop at the first URL prefixed with HTTP. This will not prevent the user to reach the landing page since the tracking is performed in the background, but information on clicks will not be registered.

 

Step 1. Adding AdWords as a Traffic Source in RedTrack

 

1. The first step is to add AdWords as a Traffic Source in RedTrack. Go to the Traffic Sources Tab in your RedTrack account and click New. Since AdWords is already included to the RedTrack Traffic Sources database, just choose it from the suggested pre-sets and click Add, then Save your New Traffic Source.

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2. Ensure you have switched on the Parallel Tracking in your RedTrack account. In order to track and record Google ads click identifier, you should also make sure the {gclid} parameter is present in Click Ref ID field.

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This options will guarantee that every click on your ad would be tracked with all metrics and attributes. 

Step 2. Creating a campaign in RedTrack

 

Now that we have our Traffic Source in place, it is time to set up a new campaign. In RedTrack, go to the Campaigns tab and click New. Submit all the relevant details, such as your desired Campaign Name, Landing Page and the offer(s) associated with this campaign. Choose AdWords as Traffic Source and click Save.

Your Campaign URL will be generated automatically and include all the supported macros. If necessary, remove the macros you don't wish to use and copy the link to clipboard.

 

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Step 3. Setting parallel tracking in your Google Adwords account. 

 

1. Go to All Campaigns → Settings → Account settings

You should put two links here, where:

Tracking template is the tracking URL that is generated in RedTrack once you save the Campaign (Campaign Click URL)
Final URL is the link of a final page (the lander or Offer that a visitor should see).

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2. Ensure that the Affiliate Network you are working with is ready to Google parallel tracking. Ask your affiliate manager if you need to change anything in your postback URL or offer URL.

To receive the information about conversions from them, you use the postback with RedTrack {clickid} macro. Thus, make sure that the Network is ready for parallel tracking and knows how to pass the data on conversion.

 

 

More information about AdWords tracking methodology can be found here. Additionally, you can always contact us at support@redtrack.io and we will happily assist you with any of the inquiries that you might have. Happy tracking!

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