Google AdWords Integration

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AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

This guide explains how to manage your AdWords campaigns with the help of RedTrack. It’s really easy - just follow these 3 steps:

  1. Add AdWords as a Traffic Source in RedTrack
  2. Create a campaign in RedTrack
  3. Add your campaign tracking link to AdWords

 

Step 1. Adding AdWords as a Traffic Source in RedTrack

 

The first step is to add AdWords as a Traffic Source in RedTrack. Go to the Traffic Sources Tab in your RedTrack account and click New. Since AdWords is already included to the RedTrack Traffic Sources database, just choose it from the suggested pre-sets and click Add, then Save your New Traffic Source.

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Step 2. Creating a campaign in RedTrack

 

Now that we have our Traffic Source in place, it is time to set up a new campaign. In RedTrack, go to the Campaigns tab and click New. Submit all the relevant details, such as your desired Campaign Name, Landing Page and the offer(s) associated with this campaign. Choose AdWords as Traffic Source and click Save.

Your Campaign URL will be generated automatically and include the conversion tracking parameter. For AdWords it is called {GCLID}. If necessary, remove the macros you don't wish to use and copy the link to clipboard.

 

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Step 3. Adding your tracking link to AdWords

 

Log into your AdWords account, click the Campaigns tab. On the Campaigns list, choose a Campaign that contains ads that you want to track conversion for.  You will see a list of all Ads included in this Campaign. Choose the ad for which you want to enable tracking.

Click the pencil edit button in the upper right corner next to the ad name. To successfully set up a campaign, you need to input your offer’s Landing Page into the Destination URL section.

Next, expand the Ad URL Options (advanced) section. The Campaign URL you copied in Step 2 needs to be added to the Tracking Template section. Click Test. If you set up everything correctly, you will see the "Landing page found" message. Click Save.

 

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You're good to go! You have integrated your AdWords Campaign in as little as 3 steps:

  1. Adding AdWords as a Traffic Source in RedTrack
  2. Launching a Campaign in RedTrack
  3. Adding Campaign tracking link to AdWords

 

More information about AdWords tracking methodology can be found here. Additionally, you can always contact us at support@redtrack.io and we will happily assist you with any of the inquiries that you might have. Happy tracking!

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