Tools: general information


Conversion Tracking

Postback domain

If you're using a custom tracking domain, you can choose it from the drop-down list to make sure it automatically applies to all your Postback links. 



The setup you chose will be populated in the S2S conversion tracking field as well as on new Offer/edit Offer page.


S2S Conversion tracking



Tracking pixel 

If the platform you're using does not support Server-to-Server (S2S) conversion tracking, RedTrack provides you with an alternative solution - Conversion Tracking Pixel. More information can be found here.





Bot Blacklist

In order to exclude bot traffic from being added to your statistics, you may set specific Bot Rules based on IP ranges. Such traffic will not be counted towards events included in your RedTrack plan. 




Cloaking feature is available within the Tools tab. You have the ability to create custom filters that can be applied to your Campaigns.

Cloaking can be applied to the Campaign only. If you need to block different IP addresses for the whole account we can suggest using Bot blacklist option.

If you wish to list multiple IP ranges, make sure to separate them by comma.




Upon creating a Campaign, navigate the Filters settings and enable Cloaking. You will be able to choose one of your pre-set Cloaking rules from the drop-down list. You can choose to either include or exclude these ranges from the stream. 

You may create several streams within one Campaign and apply separate filters and Cloaking rules to each one of them.




Default fallback-URL


Trust us, we know how frustrating it is to lose important data due to a Campaign setup error. Don't worry - RedTrack will make sure it doesn't happen to your clicks. If something is off in Stream settings, the data will instead be redirected to your custom Fallback-URL, so don't forget to set it up! It can be done from the Tools tab of the RedTrack menu.




Filter Presets


More detailed information can be found here.


API Documentation


Provides quick access to RedTrack API documentation.



Should you have any further questions, please contact and our team will be happy to assist you. Happy tracking!

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