Tracking Various Cost Models

Upon creating a Campaign, you are able to choose the cost model used by your Traffic Source to enable the most accurate tracking.

Currently, RedTrack supports the following cost models:

  • CPC - cost per click - net cost of a click bought within a traffic source. Calculated as Cost divided by Clicks.
  • CPA - cost per action (acquisition) - a fee for a certain action (form submission, registration, download, etc).
  • RevShare - revenue share - a set % of commission fee paid upon conversion.

 

If you're confused by the affiliate marketing lingo, don't worry, we have explained the basic terms for you. Just check out the Glossary here. 

 

 

cost_model.jpg

 

 

For Offer Payout value to be tracked correctly, make sure that RevShare value in Postback isn't set to "0".

 

Revshare.png 

Should you have any further questions, please contact support@redtrack.io and our team will be happy to assist you. Happy tracking!

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