Taboola Integration





Thousands of leading publishers, marketers, and agencies utilize Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content to engaged audiences across the web. Together, their teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes, throughout the customer journey.


Today, we will show you how to track your Taboola Campaigns with the help of RedTrack.



Step 1. Adding Taboola as a Traffic Source in RedTrack 


To add Taboola in RedTrack open the Sources tab and click New. Choose Taboola from the catalog and press Add. Available tracking macros will be automatically added to the Source.




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Step 2. Starting a Campaign in RedTrack


Now that we have our Traffic Source in place, it is time to set up a new Campaign. In RedTrack, go to the Campaigns tab and click New. Submit all the relevant details, such as your desired Campaign Name, Landing Page and the offer(s) associated with this campaign. Choose Taboola as Traffic Source and click Save


Your Campaign URL will be generated automatically. You may remove the macros you don't wish to use for this Campaign. Copy the link to clipboard.




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Step 3. Launching a Campaign in Taboola


In your Taboola account, go to the Campaign Management page and click +New Campaign. 


When creating a new Campaign or editing an existing Campaign, you can add URL parameters at the bottom of the New Campaign/Edit Campaign page, in the Tracking Code section. URL parameters can be added at the campaign level. This means the URL parameters added will apply to every item in that specific campaign.


We recommend to skip this part and use RedTrack for generating your Campaign Tracking code, as all macros will be populated automatically and you won't need to insert them manually. 


On the Campaign Inventory page, add Campaign URL that you have copied in Step 2 into Destination URL field.




 Specific URL parameters cannot be added at both the individual URL level AND campaign level. For example, you cannot have "utm_source=cpc" added at the campaign level and "sub1=Taboola" appended to a URL in the campaign. This will cause the data to be incorrect.



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Step 4. Creating S2S Postback in Taboola


In order to implement your Postback URL, do the following:

  1. Go to the Campaign Management page.
  2. In the Campaign page, go to the Tracking section at the bottom of the page.
  3. Create your Postback URL for tracking conversions. The postback URL is used to send conversion information back to Taboola, so you can track the number of conversions in Backstage. The postback URL format is:

      -  CLICK_ID – Replace CLICK_ID with the {ref_id} URL parameter for RedTrack. This is a dynamic field.

      -  PARTNER_NAME 
    – Replace PARTNER_NAME with your Taboola account ID. Your account ID is a 7-digit number that can be found in the URL when you log in to your Backstage account. For example, if you login and see, 1234567 is your account ID


In our example, your final Postback URL would look like this:{ref_id}&partner-name=1234567


Step 5. Implementing S2S Postback in RedTrack


Return to your RedTrack account and open your Taboola Campaign. The modified Campaign URL needs to be inserted in the S2S Postback field.







Now you’re all set! Optimizing your Taboola Campaigns will be easier than ever with RedTrack. All it takes is 5 quick steps:


  1. Add Taboola to your list of Traffic Sources
  2. Set up a Campaign in RedTrack
  3. Launch a Campaign in Taboola
  4. Create S2S Postback in Taboola
  5. Implement the S2S Postback in RedTrack


Hope this guide improves your experience and allows you to make the most out of your offers! Happy tracking!


Should you have any further questions, please contact and our team will be happy to assist you.

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