An impression is the number of times your banner ad is viewed. When used with other tracking metrics, impressions give you a vital overview of your ad campaign performance, like where you have more impressions and fewer click-throughs, or vice versa.
Please note: to use impression tracking, your traffic source should support this option.
Step 1. Add a traffic source and turn Impression tracking on
To track impressions in RedTrack, go to Traffic Sources > New > add a traffic source from a template or create a custom one. By default, Impression tracking is off. When you turn it on, two additional fields will appear:
Imp Ref ID: traffic source macro for impression reference id. Use it to send postback to the traffic source.
Impression Cost ID: traffic source macro for impression cost id. Use it to get individual cost data for each impression.
Setup other traffic source parameters > Save. For more on how to add a traffic source, please, follow this link.
Step 2. Create a campaign in RedTrack.
Go to Campaigns > New. Set up your campaign parameters and choose the traffic source from Step 1 > Save. A campaign link (Click URL) and Impression URL will be automatically generated. Copy both links and paste them to your traffic source.
For more on how to create a campaign, please, follow this link.
With RedTrack, in addition to the impression tracking, you can now track visible impressions as well.
While an ‘impression’ is counted every time a user loads a page with an impression pixel on it, a ‘Visible impression’ is counted even when a user had at least 50% of the ads on his screen for at least 1 second. It means now you have even more precise reports on how many ad impressions bring you clicks and conversions in the end.
NOTE: Not all Traffic Sources support impression tracking, so check it first before activating impression tracking. RedTrack has integrated ad serving capabilities to ensure that visible impressions are actually visible. Please reach out to us for details.
Visible impressions have a separate tracking URL and a separate column in reports: