Impression is the number of times a banner ad is viewed. When used with other tracking metrics, impressions give you a vital overview of your ad campaign performance, like where you have more impressions and fewer click-throughs, or vice versa.
Please note: to use impression tracking, your traffic source should support this option.
Step 1. Add a traffic source and turn Impression tracking on
To track impressions in RedTrack, go to Traffic Sources > New > add a traffic source from a template or create a custom one. By default, Impression tracking is off. When you turn it on, two additional fields will appear:
Imp Ref ID: traffic source macro for impression reference id. Use it to send postback to the traffic source.
Impression Cost ID: traffic source macro for impression cost id. Use it to get individual cost data for each impression.
Set up other traffic source parameters > Save. For more on how to add a traffic source, please, follow this link.
Step 2. Create a campaign in RedTrack.
Go to Campaigns > New. Set up your campaign parameters and choose the traffic source from Step 1 > Save. A campaign link (Click URL) and Impression URL will be automatically generated. Copy both links and paste them to your traffic source.
For more on how to create a campaign, please, follow this link.