RedTrack allows you to create custom filters that can be added as pre-set templates and enabled upon creating a Campaign or added directly on a Campaign level.
Right now, the following filter categories are supported:
- OS version
- Browser version
- Device type
- Device brand
- Device model
- Connection types
- Proxy types
In RedTrack we have one of the best end expensive proxy bases which separates us from other similar services.
Having a possibility to sort the traffic by these criteria is very important for our clients as some offers may not be paid by the reason of so-called proxy-users as in many cases it is related to fraud. In order not to lose its reputation, it is sometimes better to filter the traffic this way.
- Referrer domain
Custom filters can be accessed and managed from the Tools>Filter presets section.
There are two ways of creating a filter: you may choose a parameter from the list or type it in manually. Please keep in mind that value name containing syntax errors may lead to your filter not working as intended.
Upon creating a Campaign, navigate the Filters section. You will have the ability to either use one of your pre-set filters or add a new filter for that particular Campaign.
The traffic is filtered on the RedTrack level only. Non-matching traffic will be sent to the 'disabled' page or to the fallback URL (it is available)
Filters can be either including or excluding from the stream based on your preferences.
Mean that the page will be available for a certain group of people only. All the conditions should be met for the click to be sent to this Stream.
For example, if you apply
Filter by countries -> Include -> Germany
Filter by OS -> Include -> Windows
Your Stream will be shown only for people from Germany with Windows OS, non-matching clicks will be redirected to the other stream or to the Default fallback-URL (make sure you set it up).
With including filters all conditions should be met!
Mean that your offer will be shown for everyone except those values in the filters.
For example, if you add Exclude filter for Germany, it means clicks from Germany will be redirected to the other stream in this campaign (if it is available) or to the Default fallback-URL.
With excluding filters only one of the conditions can be met for the filter to be triggered.
Include: the click must have approved values in each sub to pass.
To pass the filter, the click must have sub1=one&sub2=four, sub1=two&sub2=four or any other combination of all subs with the approved values. It won't pass if only one sub is correct - the click with sub1=two will be filtered out.
Exclude: the click must have one or several approved values to be excluded.
All clicks with sub1=two, sub2=three, sub1=one&sub2=four or any other combination of submitted sub values will be filtered out.