There are almost no Traffic Sources that are free of BOT traffic. But it becomes a serious problem when the % of fake traffic reaches a high level, as a result, Campaign optimization is very complicated.
We have prepared a short guide on detecting bots with the help of RedTrack. There is no 100% reliable method of detection, some advanced BOTs can pass this test, but the majority has a primitive structure.
With the help of RedTrack, you can run a BOT test and easily detect placements or sources with high % of BOT traffic before starting a new Campaign.
How does it work?
Since RedTrack allows you to track simultaneously multi-offer Campaign, you can add an Offer for Bots in your Campaign, in this way, the Bot traffic could be filtered.
Here is how you can make a BOT trap:
Step 1 Create 2 Offers: blank Offer - 1 for bots and your real Offer - 2 for your product.
Step 2 Create a Campaign following this guide.
Step 3 Put an “invisible” clickable link on your Landing page. The link will contain http://your.domain.com/click/1 – it sends the bot click to the Offer 1 (our bot detection offer).
It can be 1×1 pixel image, the text of the same (or very similar) colour as the background, the link should be placed very low on the page. This link is not visible to visitors, but almost every type of Bot can click on it. So whenever you see clicks to our Offer 1, you know that visitors are not real, it's from BOTs.
Step 4 Add other Multi-offer links to your Landing page. For example, in our case, it is http://your.domain.com/click/2 – sends real visitors to the Offer 2 (real offer).
This article may help you to add multiple Offers to the Campaign Stream: Landing page views / Landing page clicks.