Another important step is to add an Affiliate Network you are working with.
An Affiliate Network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network
RedTrack has a great list of pre-set Affiliate Networks and a lot of Integration Instructions to make the set-up process even more simple.
1. First you will need to check if your network is available in the list. Go to Networks -> New -> Search for your network:
2. If you were able to find it just click on "Add" button and all the available data will be filled in. If there is no desired Network - you still can add it manually by pressing "Create Custom" button:
3. For pre-set Affiliate Networks most of essential information is already available. You do not need to update it.
Note! Postback template need to be modified accordingly if you are using a custom domain. rdtrck2.com shoud be changed to your domain.
4. If your preferred Network is missing from the catalog, you can manually add your own Network, too.
4.1 Use "Create Custom" button:
4.2 Fill in the necessary fields: network title, URL, edit postback URL template - you will need to replace corresponding fields with the macros from the network (these macros can be found in the postback settings or you can ask your Account Manager for help).
RedTrack default template asks for click id and sum macros but only click id is obligatory:
If your Affiliate Network supports a dynamic payout macro, it will send it back to RedTrack via your postack URL / pixel for each registered conversion via our supported sum parameter. Edit the Postback URL template with the payout tracking macro: it will vary for each particular Network, so please contact your account manager for the right parameter.
Here are some examples of postback URLs with dynamic tokens:
AFFISE PB URL example:
HasOffers PB URL example:
CAKE PB URL example:
4.3 Check other settings and choose the most suitable option:
Event tracking - by default it is disabled, enable it if needed
Mode - you can choose what action will be taken upon receiving duplicate Postback (several conversions created by the same clickID). Depending on the option you've chosen, RedTrack will:
⦁ Create a new conversion: duplicate postback data will be added as a separate conversion
⦁ Ignore duplicate Postback: no data will be added to your tracking report
⦁ Edit conversion with new data: the original conversion will be edited with new data
⦁ Keep original data, increment payout: only conversion payout will be edited (for example, tracking subsequent sales for the same conversion)
Postback SUBs - use only if your Network supports any. Most of the Networks do not support any additional macros so check it with your Account Manager.
Whitelisted IPs - if you wish only record conversions that came from a certain IP, or IP range, you can enable Whitelisted IPS. The conversions that aren't included in the IP range will not be accounted towards your events limit.
5. Postback URL should be obligatory inserted to your Affiliate Network either as global Postback, or on individual offer level if you plan to use different macros for different offers.
6. Save the changes.
Now you are all set with the Affiliate Network and can proceed further!